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6 Reason Why You Should Do Content Marketing

For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

  1. It generates traffic to your site

Content marketing drives inbound traffic to your site. When potential customers have a problem or a particular need, they’ll search for a solution. Having that solution, whether it be information, a helpful guide or even entertainment, means customers are going to visit your site and possibly turn to it in the future for additional solutions.

Audiences love when content feels tailored to their interests or particular needs. In fact, that’s why custom content is favored by up to 68% of consumers. By creating custom content for your site that tailors to your target audience’s needs and interests, you’ll be building their trust and solving their problems.

  1. It builds brand awareness

If you’re consistently publishing fresh and unique content on your website and promoting it on social media, you’re creating more opportunities for your target audience to see your name and content. Plus, if you’re pleasing your audience, they’ll be more likely to spread the word about your small business to their followers and friends, which helps you reach even more people.

But, content marketing can also help build your link popularity. If what you’re producing is quality content, people will link back to you. It can be difficult to rank against bigger companies as a small business, but building link popularity can help your online visibility, so your website and content will rank higher on a search results page.

  1. It can increase leads and sales

This partially goes without saying, but the more people you have visiting your site and viewing your content, the more likely they are to convert into leads and eventually customers.

Even for small businesses, customers rely on blogs and website content when they’re making purchasing decisions; people like to know as much as they can before they buy. Plus, creating content relevant to your company’s product or services helps your audience truly understand what they will gain by doing business with you.

It’ll also help you become a trusted leader in your industry, and consumers buy from people and businesses they trust. With content marketing, you’re quite literally showing your audience and customers that you know what you’re talking about, which makes you seem like a safe bet to buy from.

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